Branding Berlin

Katrina Sark is an associate professor in the Department of Media, Design Learning, and Cognition at the University of Southern Denmark (SDU). She specializes in cultural analysis, cultural history, media, gender studies, fashion studies, sustainability, and decoloniality. She is the founder of the Canadian Fashion Scholars Network, and the co-founder of the Urban Chic book series. Copenhagen Chic: A Locational History of Copenhagen Fashion (2023), Montréal Chic: A Locational History of Montreal Fashion (2016), and Berliner Chic: A Locational History of Berlin Fashion (2011). Her other publications include the edited volume on Social Justice Pedagogies (2023), a special issue on Ethical Fashion and Empowerment in Clothing Cultures (2021), as well as contributions in Cultural Topographies of the New Berlin (2017) and World Film Locations: Berlin (2013). She is the host of Chic Podcast, dedicated to fashion, design, culture, sustainability, decoloniality, media, and technology.

Introduction Part 1 – A Cultural History of Post-Wall Berlin 1. From Utopian Longing to Nostalgia for Babylon 2. Post-Wall Berlin Documentary Films Part 2 – Transformations in Berlin’s Topography (1990-1999) 3. Urban Space 4. Berlin Babylon Part 3 – Transformations in Berlin’s Symbolic Economy and Branded Identity (1999-2009) 5. Branding, Creativity, and Diversity 6. In Berlin Part 4 – Nostalgia for Babylon (2009-now) 7. Nostalgia, Longing, and Identity 8. Der Weg den wir nicht zusammen gehen 9. Mauerpark Conclusion