Strategizing AI in Business and Education - Aleksandra Przegalinska, Dariusz Jemielniak

Strategizing AI in Business and Education

Emerging Technologies and Business Strategy
Buch | Softcover
75 Seiten
2023
Cambridge University Press (Verlag)
978-1-009-24355-1 (ISBN)
21,20 inkl. MwSt
This Element proposes a description of the state of artificial intelligence today in terms of business processes and strategies as well as its societal reception. It aims to discuss the current state of machine learning and AI in strategic management, and to describe the emerging technologies.
This Element proposes a clear and up-to-date description of the state of artificial intelligence today, not only in terms of business processes and strategies, but also its societal reception. It presents our view of the technology landscape, avoiding both the forward-looking, rose-colored utopia and the hyper-apocalyptic gloom. It does so in a concise form, addressing a complex issue in 9 concise and easy-to-read chapters. It aims to discuss the current state of machine learning and AI in strategic management, and to describe the emerging technologies. It conceptualizes their adoption, and then consider the effects of AI technologies' maturity in business organizations.

1. Introduction; 2. AI is here. What now?; 3. AI evangelism and snake oil sales; 4. Techno-realism: red pill, blue pill – you don't have to choose; 5. Finding a place for AI in strategy; 6. Competitive advantage reinvented; 7. The rise of natural language understanding in business: case of marketing; 8. Democratizing and anti-competitive aspects of AI; 9. Collaborative AI; 10. The day after tomorrow; 11. Conclusions.

Erscheinungsdatum
Reihe/Serie Elements in Business Strategy
Zusatzinfo Worked examples or Exercises
Verlagsort Cambridge
Sprache englisch
Maße 152 x 229 mm
Gewicht 135 g
Themenwelt Informatik Theorie / Studium Künstliche Intelligenz / Robotik
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-009-24355-1 / 1009243551
ISBN-13 978-1-009-24355-1 / 9781009243551
Zustand Neuware
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