Tourism Marketing in East and Southeast Asia (eBook)

Dimitrios Stylidis (Edited By) Dimitrios Stylidis, Ph.D., is Associate Professor in Tourism Marketing at the University of Crete, Greece. Prior to this, he was Senior Lecturer in Tourism and Research Cluster Leader at Middlesex University London, and a Postdoc Researcher and Visiting Lecturer at the Ben-Gurion University, Israel. Dimitrios holds an MSc and PhD in tourism from the University of Surrey, U.K. His research interests include place image and marketing, tourist destination image and behaviour, tourism impacts and sustainable development. His work has been published in several journals including Tourism Management, Annals of Tourism Research, Journal of Travel Research, and Journal of Sustainable Tourism.Seongseop (Sam) Kim (Edited By) Seongseop (Sam) Kim received his Master of Science and PhD degrees in Recreation, Park and Tourism Sciences at the Texas A&M University in 1996 and 1999, respectively. Upon graduation from Texas A&M, he was appointed at Sejong University, Seoul, Korea as an Assistant Professor in 2000 and was promoted to Professor in 2010. He joined The Hong Kong Polytechnic University in 2012 and was promoted to Professor in 2018. Over his career, he has published more than 200 refereed journal papers and his current Google Scholar h-index is 56 with 12,519 citations. He is serving as the President of APacCHRIE (2021-2022 term). His research interests include tourism destination marketing, tourism impacts, and tourism and hospitality marketingJungkeun Kim (Edited By) Jungkeun Kim is an associate professor of Marketing at the Faculty of Business and Law at the Auckland University of Technology, New Zealand. He received his Ph D in Marketing from the University of Minnesota. His main research interests are in consumer and tourist decision-making and consumer behavior. His research has been published in the Journal of Marketing Research, Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, Journal of Travel Research, Tourism Management, Annals of Tourism Research and among others. He currently serves as an associate editor of Australasian Marketing Journal and an executive committee member of Australian and New Zealand Marketing Academy (ANZMAC). He won Charles R. Goeldner Article Excellence Award (for the best article published in Journal of Travel Research) in 2019.