Sustainable Entrepreneurship
UVK (Verlag)
978-3-7398-3223-4 (ISBN)
More than 200 illustrative examples of best practice and other scenarios drawn from actual practice in the wine industry and elsewhere; plus more than 160 graphics, and a wealth of empirical data serve to answer the "why and how" of strategy and sustainability in the small business sector.
Successful strategic management of small business isn't always as easy as it looks, given the dynamic changes, turbulent business environments, and in many cases severely restricted room for maneuver that prevail nowadays in Western economies. Which is why strategic and sustainable business governance and operational management are taking on growing importance, especially in sectors consisting mainly of small businesses. Although much has been written on these subjects, a book that resolutely focuses on the nuts and bolts of strategically focused sustainability management is needed, especially for smaller entities. More than 200 illustrative examples of best practice and other scenarios drawn from actual practice in the wine industry and elsewhere; plus more than 160 graphics, and a wealth of empirical data serve to answer the "why and how" of strategy and sustainability in the small business sector.
Marc Dressler is Professor of Business Administration and Entrepreneurship at Germany's Ludwigshafen University of Business and Society, where he heads up the Master program MBA Wine, Sustainability & Sales. Professor Dressler has extensive entrepreneurial experience having been a partner in a management consulting firm with multinational reach and client engagements in various industries on a range of managerial topics. His research focuses on strategy, organizational structure, innovation and sustainability.
1 Relevance of entrepreneurship
2 A brief look at the wine industry
3 Strategic management of small businesses - from theory to practice
4 Strategy - the mainstay of entrepreneurial decision making
5 Strategic planning and analysis - beyond effectuation
6 Instrumental strategy development - beyond causation
7 Customer-centricity and sustainable business model design
8 Goal achievement and fine-tuning business models
9 Recap and outlook for the future
| Erscheinungsdatum | 24.01.2024 |
|---|---|
| Sprache | englisch |
| Maße | 170 x 240 mm |
| Gewicht | 555 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Schlagworte | Business Management • Business Model • business successio • Change Management • Competitive positioning • Family Business • Financial Strategy • Innovation • Interface management • Leadership • Management • Marketing strategy • Personnel Management • Process organisation • Strategic Planning • Strategy • Strategy Development • structural organisation • sustainability • wine • wines |
| ISBN-10 | 3-7398-3223-1 / 3739832231 |
| ISBN-13 | 978-3-7398-3223-4 / 9783739832234 |
| Zustand | Neuware |
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