Doing Business in South Asia

G.V. Muralidhara is currently Director at ICFAI Business School Bengaluru, India. Prior to this, he was Dean at the renowned Case Research Center at ICFAI Business School Hyderabad, India. Muralidhara has authored or co-authored more than 150 case studies in management on a variety of topics. His case IKEA in Russia: Ethical Dilemmas won the Ethics and Social Responsibility category at The Case Centre Awards and Competitions in 2016. He has also been successful at the EFMD case writing competition, winning the Latin American Business Cases category with Chile’s Concha y Toro: Successfully Selling ‘New World’ Wine Globally in 2014, and the Emerging Chinese Global Competitors category with Lenovo: Challenger to Leader in 2013. Further awards include the Nominated award at the 2016 Global Contest for the ‘Best China Focused Cases’ for his case Can Huawei Overcome Roadblocks in Its Quest for Global Markets? and the first prize in the 2020 oikos Case Writing Competition for the case Hello Tractor: Leveraging Technology to Provide Food Security & Sustainable Agriculture in Africa. He is currently Associate Editor for India-focused cases at the International Journal of Instructional Cases. He has conducted many training programs on case method and case writing at various institutions.

Part 1 Introductory Chapter: Sucess in a Case Class – Resource for Students 1. Case Preparation and Analysis for Students Part II Strategic Management 2. Air India: Can Tata Group Bring Back the Glory and Make It Profitable Too? Part III Localization Strategies of Global Companies 3. China Mobile in Pakistan: Zong's Vision, Strategy, and Growth 4. What's in a Name? Strategic Challenges in Targeting and International Branding: Glocalization Lessons from a Beer Brand's Market Entry in Nepal Part IV 5. HDFC Bank: Can It Overcome Tchnology Issues and Get Back on Growth Track? 6. India Post Payments Bank: Postal Services to Banking – Will the Journey be Smooth? 7. Prana Healthcare Part V Emerging Global Brands 8. Readymade Garment Industry in Bangladesh: Can It Retain the Lead in the Global Market? Part VI Digital Transformation 9. Jupiter: A Neobank Revolution in the Indian Banking System 10. Unified Payments Interface: Revolutionizing Digital Payments Part VII Sustainabiliuty 11. ITC's e-Choupal 4.0: Harnessing Digital Technologies to Empower Indian Farmers Part VIII Inclusive Businesses 12. Unilever Pakistan: Creating a Gender-balanced Business Part IX Businesses Promoting Gender Equality in Society 13. Shuttle: Fearless Drive Part X Economic Development 14 Farm Sector Reforms in India: A Tough Road Ahead for the Government 15. Sri Lanka in Crisis: A Difficult Road Ahead? 16. Bangladesh: The Leading Star in South Asia – Can It Sustain the Momentum?