Successful Business Planning for Entrepreneurs

Jerry W. Moorman, Peter C. Holloran (Autoren)

Media-Kombination

416 Seiten

2005
South-Western
978-0-538-43921-3 (ISBN)

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Contains activities and features in which student participation in in discussions and group activities is encouraged.

Save time and money with SUCCESSFUL BUSINESS PLANNING FOR ENTREPRENEURS. Unlike other Entrepreneurship textbooks, this version focuses on practical basics of entrepreneurship and how it works in the real world. Plus, it comes with a CD-ROM that puts study helps and answers right at your fingertips. Practical and useful. this textbook is organized to follow the suggested business plan outline proposed by the Small Business Administration.

Unit 1 Entrepreneurship and You. 1. You as an Entrepreneur. 2. Plan the Small Business. 3. Purchase an Existing Business or Franchise. 4. Legal Requirements. Unit 2 Small Business Research. 5. Develop the Marketing Plan. 6. Conduct the Industry Analysis. 7. The Competitive Analysis. 8. Decide on Location and Facilities. Unit 3 Market the Small Business. 9. Get to Know Your Customers. 10. Pricing. 11. Promotional Activities. 12. E-Entrepreneurship. Unit 4 Manage and Finance the Small Business. 13. Human Resource Management. 14. Building a Financial Plan. 15. Analysis of Financial sources. 16. Management Control Tools. Appendix: Small Business Assistance.

Erscheint lt. Verlag	10.4.2005
Verlagsort	Mason, OH
Sprache	englisch
Maße	216 x 269 mm
Gewicht	885 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-538-43921-1 / 0538439211
ISBN-13	978-0-538-43921-3 / 9780538439213
Zustand	Neuware