Business Communication: Developing Leaders for a Networked World ISE
McGraw-Hill Education (Verlag)
978-1-266-15821-6 (ISBN)
Peter Cardon is a professor of business communication at the University of Southern California. He also serves as the academic director of the MBA for Professionals and Managers Program. His research focuses on virtual team communication, leadership communication on digital platforms, and intercultural business communication. He has worked in China for three years and regularly takes MBA and other business students on company tours in China, South Korea, and other locations in Asia. He previously served as president of the Association for Business Communication, a global organization of business communication scholars and instructors. Professor Cardon received his bachelor's degree from Brigham Young University, master's degrees from the University of Georgia and Utah State University, and doctoral degrees from the University of Southern California and Utah State University. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies.
PART 1: INTRODUCTION TO BUSINESS COMMUNICATION
Chapter 1: Establishing Credibility
PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION
Chapter 2: Interpersonal Communication and Emotional Intelligence
Chapter 3: Team Communication and Difficult Conversations
Chapter 4: Inclusion in a Diverse Workplace
Chapter 5: Global Communication
PART 3: PRINCIPLES FOR BUSINESS MESSAGES
Chapter 6: Creating Effective Business Messages
Chapter 7: Improving Readability with Style and Design
Chapter 8: Email and Other Traditional Tools for Business Communication
Chapter 9: Collaboration Tools and Social Media for Business Communication
PART 4: TYPE OF BUSINESS MESSAGES
Chapter 10: Routine Business Messages
Chapter 11: Persuasive Messages
Chapter 12: Bad-News Messages
PART 5: REPORTS AND PRESENTATIONS
Chapter 13: Research and Planning for Business Proposals and Reports
Chapter 14: Completing Business Proposals and Reports
Chapter 15: Planning Presentations
Chapter 16: Delivering Presentations
Chapter 17: Employment Communication
APPENDIXES
Appendix A: Punctuation, Number Usage, and Grammar
Appendix B: Formatting for Letters and Memos
BONUS CONTENT: Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®.
Bonus Chapter: Crisis Communications and Public Relations Messages
Bonus Appendix: Creating Proposals and Business Plans
Erscheinungsdatum | 21.03.2023 |
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Zusatzinfo | 228 Illustrations, unspecified |
Verlagsort | OH |
Sprache | englisch |
Maße | 216 x 274 mm |
Gewicht | 1134 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
ISBN-10 | 1-266-15821-9 / 1266158219 |
ISBN-13 | 978-1-266-15821-6 / 9781266158216 |
Zustand | Neuware |
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