Flying High
John Wiley & Sons Inc (Verlag)
978-0-471-65544-2 (ISBN)
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.
David Neeleman is much more than one of today’s most accomplished aviation executives. Throughout an incredible career that began with selling Hawaiian timeshare vacation packages as a college student and ultimately led to the creation of JetBlue, Neeleman has demonstrated an uncanny ability to identify and fill unmet needs by building niche businesses. Flying High is a straightforward, illuminating account of David Neeleman’s life and the principles by which he has created his highly profitable travel empire–rules that can be applied to virtually any business in almost every industry. James Wynbrandt is a New York—based author and award-winning aviation and business reporter. He is a regular contributor to numerous high-profile aviation publications, including Smithsonian Air and Space, Plane & Pilot, General Aviation News, Avionics News, and Pilot Journal. A licensed pilot, Wynbrandt has been following JetBlue since the company’s founding. His articles on business and aviation have also appeared in The New York Times, Forbes, Management Review, Computer and Electronics Marketing, Flying, and Aspen Magazine, among others.
Introduction 1
CHAPTER 1 The Journey Begins 7
CHAPTER 2 Have I Got a Deal for You 23
CHAPTER 3 Morris Air Spreads Its Wings 39
CHAPTER 4 Off to Southwest 55
CHAPTER 5 Opening Up New Skies 73
CHAPTER 6 A Different Kind of Airline 85
CHAPTER 7 Preparing for Departure 103
CHAPTER 8 JetBlue Takes Flight 121
CHAPTER 9 Making Air Travel Entertaining 139
CHAPTER 10 Keeping Customers Happy 151
CHAPTER 11 The Technology Advantage 163
CHAPTER 12 Getting the Word Out in Style 177
CHAPTER 13 Dealing with Disaster 193
CHAPTER 14 Preserving the Culture 213
CHAPTER 15 Looking to the Future 225
CHAPTER 16 David Neeleman’s Rules for Succeeding in Any Business 243
JetBlue Timeline 255
Acknowledgments 263
Notes 265
Index 289
| Erscheint lt. Verlag | 24.6.2004 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 160 x 238 mm |
| Gewicht | 508 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-471-65544-9 / 0471655449 |
| ISBN-13 | 978-0-471-65544-2 / 9780471655442 |
| Zustand | Neuware |
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