Cases on Digital Entrepreneurship

Edited by Luca Iandoli, Associate Dean for Global Programs and Research and Professor of Computer Science and Carmine Gibaldi, Professor of Management and Entrepreneurship, St. John’s University, New York, US

Contents:

Introduction to Cases on Digital Entrepreneurship: digital
entrepreneurship as digital transformation xvii
Luca Iandoli and Carmine Gibaldi
1 What do my customers really want? Pivoting digital
technology and business models in emergency response
management 1
Cesar Bandera and Katia Passerini
2 The dark side of a student online startup 11
Michael Dominik
3 E-Bro APS: opportunities and challenges for digital social
entrepreneurs 24
Ada Scupola
4 The role of digital technologies in the development of the
Shape Stretch body stretching bar: a case study in product
innovation and management resources 35
John DiMarco
5 Agroads case: technological solutions for the agricultural sector 45
Rubén A. Ascúa, Andrea Minetti and José A. Borello
6 Leveraging collaboration between academic research and
SMEs to support digital transformation in the agri-food
Italian industry: the case of Santomiele 58
Roberto Parente, Rosangela Feola and Ricky Celenta
7 Bringing the traditional farm into the digital era:
entrepreneurship with digitalization and diversification 75
Anna Sörensson and Maria Bogren
8 Escaping the “tortoise shell paradox”: digitalization and
servitization in the green building construction industry –
the case of Marlegno 90
Davide Gamba, Tommaso Minola and Matteo Kalchschmidt
9 The case of Dodo Pizza: how a Russian pizza making
startup transformed itself into a thriving digital company 102
Dmitry Katalevsky
10 Digital entrepreneurship for influencer marketing: the case
of Buzzoole 116
Gianluca Elia, Alessandro Margherita, Pasquale Del
Vecchio, Giustina Secundo and Marco Valerio Izzo
11 Between agility and growth: (re-)designing the IT
landscape of a digital gazelle in the online marketing industry 130
Nils J. Tschoppe, Jan K. Tänzler and Paul Drews
12 Lenali, the first audio social media: the Malian app
empowering small-business owners 145
Katia Richomme-Huet and Odile De Saint Julien

Chapter 1: teaching notes 160
Cesar Bandera and Katia Passerini
Chapter 2: teaching notes 165
Michael Dominik
Chapter 3: teaching notes 173
Ada Scupola
Chapter 4: teaching notes 180
John DiMarco
Chapter 5: teaching notes 184
Rubén A. Ascúa, Andrea Minetti and José A. Borello
Chapter 6: teaching notes 190
Roberto Parente, Rosangela Feola and Ricky Celenta
Chapter 7: teaching notes 201
Anna Sörensson and Maria Bogren
Chapter 8: teaching notes 205
Anna Sörensson and Maria Bogren
Chapter 9: teaching notes 214
Dmitry Katalevsky
Chapter 10: teaching notes 225
Gianluca Elia, Alessandro Margherita, Pasquale Del Vecchio, Giustina
Secundo and Marco Valerio Izzo
Chapter 11: teaching notes 230
Nils J. Tschoppe, Jan K. Tänzler and Paul Drews
Chapter 12: teaching notes 238
Katia Richomme-Huet and Odile De Saint Julien

index