On-Demand Printing

Presents the concepts, economics, technologies and applications you need to serve the market of On-Demand printing. This book reviews all your options for delivering high-quality, customizable short runs-and introduce essential marketing, sales and management techniques that make the difference between success and failure.

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9642D-7 Technologies, applications, marketing, sales and beyond! The most comprehensive, up-to-date guide to on-demand printing. On-demand printing is revolutionizing the short-run printing business. On-Demand Printing, Second Edition presents all the concepts, economics, technologies and applications you need to serve this exploding market-profitably. In this completely revised edition, two of the graphics art industry's leading consultants review all your latest options for delivering high-quality, customizable short runs-and introduce essential marketing, sales and management techniques that make the difference between success and failure. Learn about: *Commercial applications, book publishing, in-house applications, labels and beyond. *Second-generation, database-integrated variable printing. *Paper and bindery issues. *Digital files and networks. *The commercial service provider business. *Planning for the future. Understand the advantages and tradeoffs associated with every demand printing technology, including high-speed copiers, hybrids, high-quality printers and color copiers.Don't miss in-depth, up-to-date reviews of these and other leading competitors: Agfa Chromapress, Presstek Technologies, IBM Printing Systems, Indigo E-Print 1000, Kodak Lionheart, Scitex Digital Presses, T/R Systems MicroPress, Xeikon DCP/32D and Xerox DocuTech.
To make a profit in this fast-growing, fast-changing marketplace, you need the best, most current insight you can find. You need On-Demand Printing, Second Edition.