Public Relations
Pearson (Verlag)
978-0-205-40453-7 (ISBN)
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Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.
Preface.
I. ROLE.
1. What Is Public Relations?
2. The Evolution of Public Relations.
3. Ethics and Professionalism.
4. The Individual in Public Relations.
5. Public Relations Departments and Firms.
II. PROCESS.
6. Research.
7. Program Planning.
8. Communication.
9. Evaluation.
III. STRATEGY.
10. Public Opinion and Persuasion.
11. The Audience and How to Reach It.
12. The Internet and Other New Technologies.
13. Public Relations and the Law.
IV. APPLICATION.
14. Corporations.
15. Politics and Government.
16. International Public Relations.
17. Nonprofit Organizations.
18. Education.
19. Entertainment, Sports, and Travel.
V. TACTICS.
20. Written Tactics.
21. Spoken Tactics.
22. Visual Tactics.
Directory of Useful Web Sites.
A Public Relations Glossary.
Bibliography of Selected Books, Directories, and Periodicals.
Credits.
Index.
| Erscheint lt. Verlag | 2.9.2004 |
|---|---|
| Sprache | englisch |
| Gewicht | 1082 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-205-40453-7 / 0205404537 |
| ISBN-13 | 978-0-205-40453-7 / 9780205404537 |
| Zustand | Neuware |
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