Responsible Marketing
Kogan Page Ltd (Verlag)
978-1-3986-1162-7 (ISBN)
- Noch nicht erschienen - erscheint am 03.12.2024
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Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.
Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.
Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
Lola Bakare is the founder of be/co, a boutique marketing consultancy in Philadelphia, PA. She is an Anthem award-winning inclusive marketing strategist, an advisory board member for Sparks & Honey and the creator of the #responsiblemarketing movement. Bakare is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. She is regularly featured in LinkedIn News, Campaign, Adweek, Marketing Brew, Digiday, Harvard Business Review and Insider.
Chapter - 00: Foreword;
Chapter - 01: Make it inclusive: how responsible marketing works;
Chapter - 02: Make it authentic: brand-relevant social impact;
Chapter - 03: Make it known: reputation impact;
Chapter - 04: Make it count: commercial impact;
Chapter - 05: Solving real problems;
Chapter - 06: Telling real stories;
Chapter - 07: Creating real opportunities;
Chapter - 08: Influencing real policies;
Chapter - 09: Cultivating cultural literacy;
Chapter - 10: Choosing cheerleader, champion, or catalyst;
Chapter - 11: Earning stakeholder buy-in;
Chapter - 12: Getting it wrong the right way;
Chapter - 13: Marketing Index;
| Erscheint lt. Verlag | 3.12.2024 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-3986-1162-X / 139861162X |
| ISBN-13 | 978-1-3986-1162-7 / 9781398611627 |
| Zustand | Neuware |
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