Crm with SAP Industry Solutions

Das Buch beschreibt die unterschiedlichen Anforderungen und Herangehensweisen an CRM in verschiedenen Branchen: Wie sehen die Kundenanforderungen jeweils aus? Wo sind Gemeinsamkeiten, wo können Branchen voneinander lernen? Welche Möglichkeiten bietet mySAP CRM für die einzelnen Branchen und wie wird es gewinnbringend eingesetzt?Jeder Kunde erwartet von einem Unternehmen, dass es individuell auf seine Bedürfnisse eingeht. Antworten auf alle wichtigen Fragen für ein solches, erfolgreiches Kundenbeziehungsmanagement gibt Ihnen dieses Buch.

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Customers expect companies to consider their individual needs. This book gives you the answers to the most important questions with regard to successful, industry oriented Customer Relations Management. Learn how various sectors cope with challenges like globalization, deregulation, shortened product life spans and increasing customer requirements and how industry specific CRM software solutions can help. Discover the full potential of my SAP CRM technology with detailed examples of successful CRM projects and practice oriented business processes, all logically divided by industry. Readers will also benefit from an entire chapter on service-oriented software architecture as a basis for in-house custom applications. The book contains details on manufacturing, processing, pharmaceuticals, consumer goods, media and entertainment, transport and logistics, telecommunications, Financial services, Public sector, and much more.