China’s Music Industry Unplugged

Zhen Troy Chen, PhD, FHEA, Senior Lecturer in Digital Advertising, London College of Communication, University of the Arts London. He is also Adjunct Research Fellow of the Griffith Centre for Design and Innovation Research at Griffith University, Gold Coast Campus. His research interests are in digital media, cultural and creative industries, cultural and media policy (copyright), journalism, and experience design. His research papers have appeared in Journal of Consumer Culture, Ethics and Information Technology, Social Semiotics, Asian Journal of Women’s Studies, and Global Media and China. He also contributed his book chapters published by Bloomsbury Academic and Routledge.

Part I. Copyright law and social entrepreneurship in an online platform economy.- Chapter 1: Setting the stage.- Chapter 2 Music industries, platform economy and social entrepreneurship.- Chapter 3 Doing music industry research in China.- Chapter 4 China’s copyright law and the music industry: A social-legal analysis.- Part II. Evolving business models, strategies and tactics.- Chapter 5: The traditional proprietary model.- Chapter 6: The renegade model.- Chapter 7 The platform ecosystem model.- Chapter 8 Conclusion.