Business Research for Decision Making
South-Western
978-0-534-40482-6 (ISBN)
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Ace the class and get prepared for the business world with BUSINESS RESEARCH FOR DECISION MAKING and its accompanying CD and online university library. With this easy-to-understand textbook, you'll see how new technology is changing the decision making process in today's world. From coverage of ethical issues in conducting research to how to analyze advancements and effects of data warehousing, data mining, and modeling, you'll find topics that'll prepare you for challenges you'll face on the job. And when you're ready to do your own research, you can save time, save money--and eliminate the trek to the library with the included access to InfoTrac College Edition, an online university library of more than 5,000 academic and popular magazines, newspapers, and journals.
Part 1: BUSINESS RESEARCH, KNOWLEDGE MANAGEMENT, AND SCIENTIFIC INQUIRY. 1. Business Research and Decision Making. 2. Information, Research, and Knowledge Management. 3. Scientific Inquiry. Part 2: BEGINNING THE BUSINESS RESEARCH PROCESS. 4. Secondary Data Collection in Business Inquiry. 5. Problem and Proposal Development and Management. Part 3: RESEARCH DESIGN. 6. Fundamentals of Research Design. 7. Foundations of Measurement. 8. Scaling and Instrument Design. 9. Sampling Design. Part 4: PRIMARY DATA COLLECTION (PDC). 10. PDC Using Survey Instruments. 11. PDC Using Observation, In-Depth Interviews, and Other Qualitative Techniques. Part 5: ANALYTICAL PROCEDURES. 12. Planning for Data Analysis. 13. Basic Analytic Methods. 14. Analysis of Variance and Regression Techniques. 15. Advanced Multivariate Analysis. Part 6: RESEARCH REPORTING AND EVALUATION. 16. Ethical Considerations in Business Research. 17. Research Reporting and Evaluation. RESEARCH CASES. Appendix A: A Practitioner?s Guide to Secondary Business Information Sources. Appendix B. Selected Statistical Tables. Index.
Erscheint lt. Verlag | 11.9.2004 |
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Zusatzinfo | col. Illustrations |
Verlagsort | Mason, OH |
Sprache | englisch |
Maße | 188 x 234 mm |
Gewicht | 1090 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 0-534-40482-0 / 0534404820 |
ISBN-13 | 978-0-534-40482-6 / 9780534404826 |
Zustand | Neuware |
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