Public Relations Writing and Media Techniques

This textbook explains how to write public relations materials and where they fit in the larger public relations process. Wilcox outlines the structure and content of a news release, fact sheet, pitch letter, media kit, invitation to a product launch, newsletter, direct mail package, and speech.

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Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners.