Basic Business Communication
McGraw-Hill Publishing Co.
978-0-07-294657-4 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
"Basic Business Communication (BBC), 10/e" by Lesikar and Flatley provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. Exciting new student resources, including a subscription to the Merriam Webster Collegiate website and an enhanced CD-ROM, allow students to practice and master concepts in fun and interesting ways. BBC attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.
Raymond V. Lesikar (Horseshoe Bay, TX) is a retired business professor. Marie E. Flatley (San Diego, CA) is a business instructor at San Diego State University.
Part One: INTRODUCTIONChapter 1 Communication in the WorkplacePart Two: FUNDAMENTALS OF BUSINESS WRITINGChapter 2Adaptation and the Selection of WordsChapter 3Construction of Clear Sentences and ParagraphsChapter 4Writing for EffectPart Three: BASIC PATTERNS OF BUSINESS MESSAGESChapter 5Introduction to Messages and the Writing Process Chapter 6Directness in Good News and Neutral MessagesChapter 7Indirectness in Bad-News MessagesChapter 8Indirectness in Persuasion and Sales MessagesChapter 9Strategies in the Job-Search Process Part Four: FUNDAMENTALS OF REPORT WRITINGChapter 10Basics of Report WritingChapter 11Report Structure: The Shorter FormsChapter 12Long, Formal ReportsChapter 13GraphicsPart Five: OTHER FORMS OF BUSINESS COMMUNICATIONChapter 14Informal Oral CommunicationChapter 15Public Speaking and Oral ReportingPart Six: SPECIAL TOPICS IN BUSINESS COMMUNICATIONChapter 16Techniques of Cross-Cultural Communication Chapter 17Correctness of CommunicationChapter 18Technology-Enabled CommunicationChapter 19Business Research MethodsAPPENDIXESCorrections for the Self-Administered Diagnostic Test of CorrectnessPhysical Presentation of Messages, Memos, and ReportsGeneral Grading Checklist (New!--Formatted to correspond to the Markin grading software on the Instructor's CD-ROM)Special Grading Checklists: Messages and ReportsDocumentation and the Bibliography (Updated to include the new 15th Edition of the Chicago Manual of Style and the 5th edition of the Publication Manual of the American Psychological Association)
| Erscheint lt. Verlag | 1.4.2004 |
|---|---|
| Zusatzinfo | Illustrations, unspecified |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 221 x 281 mm |
| Gewicht | 1585 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-07-294657-1 / 0072946571 |
| ISBN-13 | 978-0-07-294657-4 / 9780072946574 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
