Digital Transformation in the Cultural and Creative Industries

Marta Massi is Assistant Professor, Brandon University, Canada. Marilena Vecco is Professor of Entrepreneurship at Burgundy School of Business, France and Professor Associated to the Carmelle and Rémi Marcoux Chair in Arts Management, HEC Montréal, Canada. Yi Lin is Professor of Arts Management at the School of Arts and Director of the National Centre for Research into Intercultural Communication of Arts, at Peking University, China.

Foreword (William J. Byrnes) 1. Digital Transformation in the Cultural and Creative Sectors (Marta Massi, Marilena Vecco & Yi Lin) Part 1: Museums 2. The Impact of Technology on Visitor Immersion in Art Exhibitions (Antonella Carù, Piergiacomo Mion Dalle Carbonare, Maria Carmela Ostillio and Chiara Piancatelli) 3. From the Artwork to the Museum (Elena Di Raddo) 4. Museums and the Digital Revolution (Ludovico Solima) 5. The Changing Face of Museum Tour Guides (Luca Pirolo & Luigi Nasta) Part 2: Cultural Heritage 6. Are Investments in the Digital Transformation of Cultural Heritage Effective? (Marilena Vecco and Andrej Srakar) 7. Crowdsourcing the Digital Transformation of Heritage (Trilce Navarrete) Part 3: Creative Industries 8. Digital Music (R)evolution (Lorenzo Mizzau) 9. Digital Participation and Audience Enlargement in Classical and Popular Music in Spain (Juan D. Montoro-Pons and Manuel Cuadrado-Garcia) 10. Has Digital Transformation Impacted Gender Imbalance in Italian cinema? (Mariagrazia Fanchi and Matteo Tarantino) 11. Heritage, Luxury Fashion Brands and Digital Storytelling (Giada Mainolfi) Part 4: Digital Tools for the Arts 12. Cultural Heritage on Social Media (Lala Hu and Mirko Olivieri) 13. Digital Workers, Wellbeing and Networking (Grant Hall, Raman Voranau & Ruth Rentschler) 14. The Impact of Digital Transformation on Fundraising for the Arts (Alex Turrini, B. Kathleen Gallagher and Marta Massi) Afterword (François Colbert)