Global Business Today
McGraw-Hill Publishing Co.
978-0-07-301265-0 (ISBN)
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Charles Hill's "Global Business Today, 3e (GBT)" has become an established text in the International Business market for its excellent, but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. GBT's concise chapters give a general introduction to international business - emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in "Global Business Today, 3e" through a variety of real world examples and cases from small, medium, and large companies throughout the world.
Charles Hill received his Ph.D. in industrial organization economics from the University of Manchester's Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.
Part I: GlobalizationChapter 1: GlobalizationPart II: Country DifferencesChapter 2: Country Differences in Political EconomyChapter 3: Differences in CulturePart III: Cross-Border Trade and InvestmentChapter 4: International Trade TheoryChapter 5: The Political Economy of International TradeChapter 6: Foreign Direct InvestmentChapter 7: Regional Economic IntegrationPart IV: Global Money SystemChapter 8: The Foreign Exchange MarketChapter 9: The Global Monetary SystemPart V: Competing in a Global MarketplaceChapter 10: Global Strategy Chapter 11: Entering Foreign MarketsChapter 12: Exporting, Importing, and CountertradeChapter 13: Global Marketing and R&DChapter 14: Global Manufacturing and Materials ManagementChapter 15: Global Human Resource Management
| Erscheint lt. Verlag | 1.1.2004 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 203 x 254 mm |
| Gewicht | 1143 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation |
| ISBN-10 | 0-07-301265-3 / 0073012653 |
| ISBN-13 | 978-0-07-301265-0 / 9780073012650 |
| Zustand | Neuware |
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