Rethinking the Music Business

Dr. Guy Morrow is a Senior Lecturer in Arts and Cultural Management at the University of Melbourne (Australia). His most recent book is Designing the Music Business: Design Culture, Music Video, and Virtual Reality (Springer, 2020). He is also the Director of Graduate Coursework in the School of Culture and Communication. Dr. Daniel Nordgard is an associate professor at the University of Agder (Norway) and the author of the book The Music Business and Digital Impacts (Springer, 2018). He is the leader of the doctoral program specialization in popular music at the University of Agder and teaches music business and management at the master's level. Dr. Peter Tschmuck is Associate Professor of Cultural Institutions Studies and head of the Department of Cultural Management and Gender Studies at the University of Music and Performing Arts Vienna (Austria). He is the organizer of the annual Vienna Music Business Research Days, editor-in-chief of the International Journal of Music Business Research, and president of the International Music Business Research Association (IMBRA).

1. Introduction.- Part I: The Impact of the COVID-19 Pandemic on the Music Business.- 2. 'Losing Work, Losing Purpose': Representations of Musicians' Mental Health in the Time of COVID-19.- 3. The Impact of the COVID-19 Pandemic on the Incomes of Freelance Classical Musicians in Austria.- 4. Digital Transformation in the Music Industry: How the COVID-19 Pandemic Has Accelerated New Business Opportunities.- 5. Social 'Capitalising' the COVID-19 Pandemic: A Portrait of Three Zimbabwean Female Musicians.- 6. The Shape of Clubs to Come: Exploring the Pandemic's Impact on Live Music Venues in Germany.- 7. Jazz Festivals in the Time of COVID-19: Exploring Exposed Fragilities, Community Resilience and Industry Recovery.- Part II: The Music Business in General.- 8. StraightOutta Mumbai: Exploring Informality and Innovation in Dharavi's Hip-Hop Industry.-  9. Optimisation of Musical Distribution in Streaming Services: Third-Party Playlist Promotion and Algorithmic Logics of Distribution.- 10. The Music Modernization Act: Mechanical Copyright in the Age of Music Streaming.- 11. Musical Aspirations and DIY/DIO Practices in Online Communities of Amateur Independent Filipino Songwriters.- 12. Market Readiness for the Digital Music Industries: A Case Study of Independent Artists.- 13. The Changing Role and Function of Music Charts in the Contemporary Music Economy.