Depth Public Relations

Johanna Fawkes, PhD, is currently Visiting Fellow at Leeds Beckett University, UK. She was Principal Research Fellow at the University of Huddersfield (2016–18), leading an international research team to produce the Global Capability Framework for Public Relations and Communications Management. Since 1990, Johanna has developed public relations degrees at all levels at universities in the UK and Australia, following a career in public sector communication. She has delivered international keynote speeches and published widely on public relations’ identity, performance and ethics. Her book, Public Relations Ethics and Professionalism; The Shadow of Excellence, introducing a Jungian approach to ethics, was published by Routledge in 2015 (paperback 2017). She now lives in Andalucia, Spain.

Acknowledgments

Chapter 1. Overture: Introduction

Act I Curtain Up

Chapter 2. Playing the part: identity issues in public relations

Chapter 3. Roll up Roll up: public relations and promotional culture

Chapter 4. All the world a stage: public relations as performance

Chapter 5. Masquerade

Act II After the Masquerade

Chapter 6. Beneath the mask: a Jungian approach

Chapter 7. After the masquerade: down, not out

Chapter 8. Public relations and the planet: not a case study

Chapter 9. Curtain call: depth public relations

Chapter 10. Conclusions, observations, research directions and reflections

Index