Multi Pack:Marketing Management(International Edition) with Marketing Engineering:Computer-Assisted Marketing Analysis and Planning(International Edition)

Gary L. Lilien, Arvind Rangaswamy, Russell S. Winer (Autoren)

Media-Kombination

2003
Pearson Education Limited
978-0-582-84962-4 (ISBN)

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- Intro - How to Study a Play, Novel- Author Profile - Historical timeline, context with dates, author life, works , historical events.

This great vlaue Multi Pack offers two of our best sellers at one amazing price. It combines the expertise of Winer's: "Marketing Management International Edition (ISBN: 0131228013) "with Lilien's: "Marketing Engineering: Computer-Assisted Marketing Analysis and Planning International Edition (ISBN: 0131225138)."

- Intro - How to Study a Play, Novel- Author Profile - Historical timeline, context with dates, author life, works , historical events.- Map/family tree/character tree- Summaries (numbered summaries for every scene)- Commentary - covering themes, characters, language analysis, style- exam questions end of each section- Answers to Checkpoints and exam questions- Exam questions with annotated model answers (D grade - B grade)- Coursework assignments/resources/top marks/advice- Key Quotations - how to use them.- Glossary/Literary terms- Timeline of events- Other titles in the Series

Erscheint lt. Verlag	19.12.2003
Verlagsort	Harlow
Sprache	englisch
Maße	223 x 283 mm
Gewicht	2270 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-582-84962-4 / 0582849624
ISBN-13	978-0-582-84962-4 / 9780582849624
Zustand	Neuware