Indian Business Case Studies Volume II
Oxford University Press (Verlag)
978-0-19-286938-8 (ISBN)
It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
Dr. V. P. Pawar is Director, Audyogik Shikshan Mandal (ASM), Pune. He holds a Ph.D in Computer Science and also an MBA. Dr. Pawar is the recipient of more than forty national and international patents, and has been conferred fellowships from Department of Science and Technology, Government of India, University Grants Commission, University of Cambridge, and Microsoft Corporation. Dr. Bhagyashree Kunte is Associate Professor, Audyogik Shikshan Mandal (ASM), Pune. She holds a Ph.D in Financial Management from Savitribai Phule Pune University. Dr. Kunte has nearly fifteen years of industry experience, and exposure to managerial finance and project financing in several Indian companies of repute. Dr. Srinivas Tumuluri is Assistant Professor, Audyogik Shikshan Mandal (ASM), Pune. He has nearly twenty-five years of industry experience in financial management and strategic finance. Dr. Tumuluri has presented several research papers at national and international conferences, and has designed and developed business case studies on investment banking, asset management, and taxation.
1: The Culture Vs Strategy
2: Power Play and Ethics
3: Beyond the Bootstrap
4: Starbuks:The 'Coffee House' Expert
5: Great Thought: Difficult For Business
6: Turmoil in the Banking Landscape
7: Information Technology & Banking Industry
8: ING Vysya Bank Vs Kotak Mahindra Bank
9: The Ghost of NPAs
10: Innovation and the Entrepreneurial Urge
11: Chasing the 'Long Tail'
12: The Price of Owning a Big Cat
13: Liar, Liar: Is Apple on Fire?
14: The Indian Telecom Distress
15: Who Created the Mess?
16: Coca-Cola: Taste the Controversy
17: Holding On & Letting It Go
18: Microsoft's Acquisition of Nokia
19: The Pains of Separation
20: What Went Wrong With Nestle's Maggi
| Erscheinungsdatum | 16.06.2022 |
|---|---|
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 140 x 216 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-19-286938-8 / 0192869388 |
| ISBN-13 | 978-0-19-286938-8 / 9780192869388 |
| Zustand | Neuware |
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