Creative Industries and Digital Transformation in China

Sabine Chrétien-Ichikawa is a French researcher based in Shanghai since 2012. She started her career in the fashion industry as a designer in Italy and moved into managerial positions in large and small companies, in New York, Tokyo, and Paris. She holds a PhD in Business History, from EHESS (Ecole des Hautes Etudes en Sciences Sociales), and an MBA in International Luxury Brand management from ESSEC. She currently runs a Master program in luxury marketing between Shanghai and Paris. Karolina Pawlik comes from Poland. She holds a PhD in Cultural Studies. She is an anthropologist and a scholar of Chinese visual culture. Based in Shanghai since 2012, she taught and supervised students in a number of international university programs related to design, creative economy and cultural heritage. Her main research interests include calligraphy, graphic design, Chinese modernization, and urban lighting. 

Introduction.- Chapter 1: Keep the Living Practice Alive: Calligraphy, Commodification, and Postliterate Culture.- Chapter 2: From Rehabilitated Factories to Cyberspace:The Migration of the Art Ecosystem in Shanghai.- Chapter 3: Addictive Technologies? The Moral and Normative Dynamics Shap-ing the Chinese Gaming Culture.- Chapter 4: Mediatization in Fashion: A focus on the rise of reflective emotions within China’s digital ecosystem.- Chapter 5: Shanghai Fashion and Post-1990s Youth through the Phygital Lens.- Conclusion.- Index.