Marketing Communications
Integrating Offline and Online with Social Media
Seiten
2004
|
4th Revised edition
Kogan Page Ltd (Verlag)
978-0-7494-4265-1 (ISBN)
Kogan Page Ltd (Verlag)
978-0-7494-4265-1 (ISBN)
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This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.
Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.
This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.
A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.
Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.
This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.
A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.
PR Smith is a senior examiner for the CIM's new eMarketing Award. The MD of Multimedia Marketing.Com, he is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions, both published by Kogan Page. Jonathan Taylor, former top-10 ad agency MD, is Chairman of Visionpoint, a leading marketing communications consultancy, and lectures in marketing at the University of North London.
Erscheint lt. Verlag | 15.6.2004 |
---|---|
Verlagsort | London |
Sprache | englisch |
Maße | 189 x 246 mm |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 0-7494-4265-4 / 0749442654 |
ISBN-13 | 978-0-7494-4265-1 / 9780749442651 |
Zustand | Neuware |
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