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Research Anthology on Small Business Strategies for Success and Survival

Media-Kombination
1496 Seiten
2021
IGI Global
978-1-6684-2213-7 (ISBN)
1.609,95 inkl. MwSt
Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them. Covering topics including decision management, new supportive technologies, sustainable development, and micro-financing, this text is ideal for small business owners, entrepreneurs, startup companies, family-owned and operated businesses, restaurateurs, local retailers, managers, executives, academicians, researchers, and students.

Information Resources Management Association (IRMA) is a research-based professional organization dedicated to advancing the concepts and practices of information resources management in modern organizations. IRMA's primary purpose is to promote the understanding, development and practice of managing information resources as key enterprise assets among IRM/IT professionals. IRMA brings together researchers, practitioners, academicians, and policy makers in information technology management from over 50 countries.

Erscheint lt. Verlag 25.6.2021
Verlagsort Hershey
Sprache englisch
Maße 216 x 279 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Planung / Organisation
ISBN-10 1-6684-2213-1 / 1668422131
ISBN-13 978-1-6684-2213-7 / 9781668422137
Zustand Neuware
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