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Mastering Collaboration in a Product Team

70 Techniques to Help Teams Build Better Products
Buch | Hardcover
166 Seiten
2022 | 1st ed.
Apress (Verlag)
978-1-4842-8253-3 (ISBN)
53,49 inkl. MwSt
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The nature of product development is changing. The most successful innovations are those that come from teams of people who are exploring problems together. Teams that build meaningful releases of their products iteratively and incrementally are opening the door for early feedback so that decisions can be taken to persevere or pivot based on evidence.

But how do you make the most out of a team's different perspectives, experiences and ideas? How can you instill a collaborative mindset in a product development team? How do you find out if your product idea actually has any value? How can you truly understand people's needs?



Mastering Collaboration in a Product Team is a toolbox of proven techniques from the field for the whole product team to use together to find answers to these questions and more. It is filled with practical tools to maximize your team's chances of success when developing products and services, from identifying opportunities, to the point of being able to confidently go into production.

What You'll Learn

Define people's real problems and needs
Collaboratively create innovative ideas
Validate product/feature ideas quickly and cheaply as a team
Explore a lightweight introduction to the techniques of modern product development

Who This Book Is For
Product Owners, Product Managers, Business Analysts, Development Team Members, Designers, Scrum Masters, Agile Coaches or anyone in a role responsible for designing, developing, or sustaining products or services, with the purpose of maximizing their value.

Natasha Hampshire Natasha Hampshire is a multi-disciplinary designer with a passion for creating products that improve people's lives. She gets great satisfaction from being part of a truly collaborative product team. Natasha works on a freelance basis so that she has the flexibility to spend more time with her family in Brighton, as well as to work on other activities, whether that is writing or mentoring students looking to break into industries that require product innovation. Glaudia Califano Glaudia Califano is an agile and lean practitioner and mentor, working with and within teams. She loves to be hands-on, coming up with new ideas, and learning from those around her. Glaudia divides her time between the UK and Spain with her partner and her two dachshunds. David Spinks David Spinks is an experienced software developer, Scrum Master and accredited trainer of Scrum and The Kanban Method. He believes in creating environments where empowerment, autonomy and flexibility enable teams to do the best work possible. David is based in Buckinghamshire, UK. He enjoys traveling, keeping fit, the outdoors and spending quality time with his guitar. Glaudia and David are the authors of the book, Adopting Agile Across Borders: A Guide to Navigating Cultural Complexity in Agile Teams and Organizations, also published by Apress. Sandra Staufer Sandra Staufer creates illustrations that personalize her clients' products and warm customers' hearts. She loves a challenge - whether it's cycling up the mountains of her Swiss homeland or lending life to even the trickiest of clients' briefs. She knows that well-targeted illustrations have the power to "show and tell" in an engaging way.

Introductiono(introduction to the book, explaining that the techniques in the book are all about fostering collaboration, understanding users/customers to build better products)
Techniqueso(This is the main content of the book. Each technique is presented on 1 page with an illustration, "what to bring", "how to do it", with some supplementary text which explains "why" you would do it)1. Those Stakeholders2. Job Stories3. Affinity Mapping4. Card Sorting5. Wireframes6. Personas7. Guerilla Testing8. Worst Possible Ideas9. Competitor Analysis10. Call Listening11. Customer Journey Map12. Storyboarding13. Desirability Study14. Wizard of Oz Testing15. Empathy Mapping16. Six Thinking Hats17. Field Studies18. Diary Studies19. Heuristic Evaluation20. Service Blueprint21. Buy a Feature22. Impact Mapping23. Tree Testing24. World Cafe25. Crazy-8s26. 1-to-1 Interviews27. Usability Testing28. Focus Groups29. First Click Study30. Research Plan31. 5WH (+ 1 H)32. Flows33. Analytics Dashboard34. How Might We?35. The Right People36. Elevator Pitch37. Product Box38. Body Storming39. A/B Testing40. MVT41. Paper Prototyping42. Fake Door Test43. SCAMPER44. Speaking The Same Language45. Kano Model46. Pirate Metrics47. Vanishing Options Test48. 10/10/10 Rule49. Laddering Up50. Hypothesis51. Opportunity Solution Tree52. Idea Journal53. 3D Models54. Knowing When to Stop55. Stakeholder Map56. Experience Map57. Go and Do58. Opportunity Scoring59. Decision Matrices60. Tomorrow's Headlines61. Trade-off Sliders62. Story Mapping63. User Driven Prototyping64. Creative Pause65. User Stories66. Team Accessibility Awareness67. Product Lifecycle68. How Long Has it Been?
69. Declaring Assumptions70. Look to the Past*Putting Elements Togethero(we give some example formats for workshops, each designed to fulfill a particular goal, with examples from the main content of the book of use of the techniques)

Erscheint lt. Verlag 19.10.2022
Zusatzinfo 72 Illustrations, color; X, 166 p. 72 illus. in color.
Verlagsort Berkley
Sprache englisch
Maße 210 x 279 mm
Themenwelt Mathematik / Informatik Informatik Betriebssysteme / Server
Mathematik / Informatik Informatik Grafik / Design
Informatik Software Entwicklung User Interfaces (HCI)
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Schlagworte Build the Right • design thinking • Maximize Value • Product • Product Collaboration • Product Development • product discovery • Product Management • Product Ownership • User Centered Design • User Experience • User Research
ISBN-10 1-4842-8253-1 / 1484282531
ISBN-13 978-1-4842-8253-3 / 9781484282533
Zustand Neuware
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