Basic Business Communication
McGraw Hill Higher Education
978-0-07-111153-9 (ISBN)
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"Basic Business Communication (BBC), 10/e" by Lesikar and Flatley provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online "Tools and Techniques Newsletter" that will continually keep them abreast of the latest research and developments in the field, while providing a host of teaching materials. Exciting new student resources, including a subscription to the Merriam Webster Collegiate website and an enhanced CD-ROM, allow students to practice and master concepts in fun and interesting ways. "BBC" attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.
Ray Lesikar has served on the faculties of University of North Texas, Louisiana State University at Baton Rouge, The University of Texas at Austin, and Texas Christian University. His contributions to the literature include 6 books and numerous articles. He is a Fellow, Distinguished Member, and former president of the Association for Business Communication. He hold membership in SWFAD and is a former president of the Southwest Social Science Association.
Part One: INTRODUCTION Chapter 1 Communication in the Workplace Part Two: FUNDAMENTALS OF BUSINESS WRITING Chapter 2 Adaptation and the Selection of Words Chapter 3 Construction of Clear Sentences and Paragraphs Chapter 4 Writing for Effect Part Three: BASIC PATTERNS OF BUSINESS MESSAGES Chapter 5 Introduction to Messages and the Writing Process Chapter 6 Directness in Good News and Neutral Messages Chapter 7 Indirectness in Bad-News Messages Chapter 8 Indirectness in Persuasion and Sales Messages Chapter 9 Strategies in the Job-Search Process Part Four: FUNDAMENTALS OF REPORT WRITING Chapter 10 Basics of Report Writing Chapter 11 Report Structure: The Shorter Forms Chapter 12 Long, Formal Reports Chapter 13 Graphics Part Five: OTHER FORMS OF BUSINESS COMMUNICATION Chapter 14 Informal Oral Communication Chapter 15 Public Speaking and Oral Reporting Part Six: SPECIAL TOPICS IN BUSINESS COMMUNICATION Chapter 16 Techniques of Cross-Cultural Communication Chapter 17 Correctness of Communication Chapter 18 Technology-Enabled Communication Chapter 19 Business Research Methods APPENDIXES Corrections for the Self-Administered Diagnostic Test of Correctness Physical Presentation of Messages, Memos, and Reports General Grading Checklist (New!--Formatted to correspond to the Markin grading software on the Instructor's CD-ROM) Special Grading Checklists: Messages and Reports Documentation and the Bibliography (Updated to include the new 15th Edition of the Chicago Manual of Style and the 5th edition of the Publication Manual of the American Psychological Association)
| Erscheint lt. Verlag | 1.3.2004 |
|---|---|
| Zusatzinfo | Illustrations (chiefly col.) |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 215 x 274 mm |
| Gewicht | 1317 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-07-111153-0 / 0071111530 |
| ISBN-13 | 978-0-07-111153-9 / 9780071111539 |
| Zustand | Neuware |
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