Consumer Behavior: Implications For Marketing Strategy

Pascale Quester Master of Marketing, PhDIn 2006 Pascale acquired the position of Executive Dean, Faculty of the Professions, University of Adelaide. She was appointed Inaugural Professor in Marketing at the School of Commerce in 2002. Pascale previously held appointments at the Graduate School of Management, University of Adelaide, and at the Marketing Department, Massey University (New Zealand).In 1998, Pascale created a divisional research centre at the University of Adelaide, The Franco-Australian Centre for International Research in Marketing (FACIREM), which she co-directs with a colleague from a French university and which supports, supervises and publishes work bridging research between France and Australia.Pascale has co-authored two leading Australian textbooks and also publishes widely in academic journals, research books and conference proceedings. Her current research interests include sponsorship, country-of-origin effects, relationship marketing and the application of innovative methodologies in research. In recent years, Pascale has been sought as an expert witness in both state and federal courts in matters relating to marketing and consumer behaviour.French-born, but an Australian citizen, Pascale has been a regular visiting academic at leading French business schools. In 1999 and 2003, she was also a visiting Professor at La Sorbonne in Paris. Del I. Hawkins, Ph.D., is Emeritus Professor of Marketing at the University of Oregon.  Del is a specialist in the areas of marketing strategy, entrepreneurship, and consumer behavior. He has been involved extensively in global executive management training, has taught extensively around the world including Japan, Germany, and Grenada, and has won the outstanding MBA teaching award at Oregon several times.  Dels research has been published in many prestigious marketing journals and he authored two other textbooks in marketing research and research methods. Del has served in many high-level administrative roles at Oregon including Associate and Acting Dean of the Lundquist College of Business at the University of Oregon.

Chapter 1Consumer Behaviour And Marketing Strategy Part One Consumer Decision Processes
Chapter 2 Situational Influences
Chapter 3Problem Recognition
Chapter 4Information Search
Chapter 5Evaluating and Selecting Alternatives
Chapter 6Outlet Selection and Purchase
Chapter 7Postpurchase Processes, Customer Satisfaction and Customer Loyalties, Extended End-of-Section Cases

Part Two Internal Influences
Chapter 8Perception
Chapter 9Learning and Memory
Chapter 10Motivation, Personality and Emotion
Chapter 11Attitude and Attitude Change
Extended End-of-Section Cases

Part Three External Influences
Chapter 12 Australasian Society: Demographics and Lifestyle
Chapter 13Household Structure and Consumption Behaviour
Chapter 14Group Influence and Communication
Chapter 15Social Stratification
Chapter 16Culture and Cross-Cultural Variations in Consumer Behaviour, Extended End-of-Section Cases

Part Four Organisational Buyer Behaviour and Consumerism
Chapter 17Organisational Buying Behaviour
Chapter 18Consumer and Society, Extended End-of-Section Cases

Appendix A & B