Huawei Wisdom - Lan Tao

Huawei Wisdom

Develop Strategy to Execution at Critical Moments

(Autor)

Buch | Hardcover
247 Seiten
2022 | 1st ed. 2022
Springer Verlag, Singapore
978-981-19-1168-2 (ISBN)
149,79 inkl. MwSt
This book reviews the three life-and-death crisis moments that Huawei experienced during its growth and the major transformation process triggered by these crises. It describes in detail how Huawei thinks about future strategies at these critical moments and how to implement these strategies during its daily work. This book involves the content of corporate globalization strategy decision making, overseas marketing, change management, etc.

This book is suitable for middle and senior managers of the enterprises facing difficulties in product development, market development, and business model transformation, especially in the information and communication industry, manufacturing, etc. And it helps to inspire researchers and students, consultants, and trainers who major in corporate transformation, strategic management, and international marketing.

Lan Tao completed his Ph.D., and he has 28 years of work experience, including 17 years in Huawei. He held the positions as Directors of Corporation Strategy Department and regional Marketing department. Now as Senior Consultant, he is focusing on strategy and marketing consulting project.

The road to successful transformation and development of Huawei.- Product innovation model and decision management.- The choice of corporate globalization Strategy.- Build a powerful international marketing & sales team.- Business model design and application.

Erscheinungsdatum
Zusatzinfo 81 Illustrations, black and white; XV, 247 p. 81 illus.
Verlagsort Singapore
Sprache englisch
Maße 155 x 235 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 981-19-1168-1 / 9811911681
ISBN-13 978-981-19-1168-2 / 9789811911682
Zustand Neuware
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