Technology Strategies for the Hospitality Industry
Pearson (Verlag)
978-0-13-030504-6 (ISBN)
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For undergraduate/graduate-level courses in Hospitality Information Systems, and Fundamentals of Hospitality Systems.
Cutting edge in perspective, this is the first text to view Hospitality Information Systems as a source for business growth as well as a cost center. Exceptionally practical in approach, it explores current industry uses, and features case studies, industry interviews, and an interactive web page. Students learn how to develop new business strategies and tools, including database marketing, redefining the product mix, and working within the new developmental structure of service sector organizations.
Peter D. Nyheim is an instructor of technology in Drexel University's Department of Hospitality Management. Francis M. McFadden is an associate professor in Drexel University's Department of Hospitality Management. Daniel J. Connolly is an assistant professor in Hotel, Restaurant, and Tourism Management, and Information Technology and Electronic Commerce at the University of Denver.
Preface.
I. FOUNDATIONS.
1. Why Information Technology?
2. Using Hospitality Information Technology for Competitive Advantage.
3. Computing Essentials.
4. Networks and Security.
II. HOSPITALITY INFORMATION SYSTEMS APPLICATIONS AND STRATEGY.
5. E-Business and E-Commerce Systems.
6. Restaurant Management Systems and Associated Technologies.
7. PMS and Interfaces.
8. GDS/CRS.
9. Databases and Managerial Support Systems.
10. The Power of Information.
11. Strategic Hospitality Technology Investment.
Glossary.
Index.
Industry Reference Web Pages.
Appendices (HITIS, Yield Management/CRM, RFP)
| Erscheint lt. Verlag | 1.7.2004 |
|---|---|
| Sprache | englisch |
| Maße | 234 x 177 mm |
| Gewicht | 548 g |
| Themenwelt | Wirtschaft |
| ISBN-10 | 0-13-030504-9 / 0130305049 |
| ISBN-13 | 978-0-13-030504-6 / 9780130305046 |
| Zustand | Neuware |
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