"Archaeologies of the Future” in the Era of New Media

Xinyu Lü is Zijiang Chair Professor and dean of the School of Communication at East China Normal University (ECNU), Shanghai, China. A specialist in critical communication studies and comparative sociology in Chinese visual culture, mass media and social development, she has written a number of books, including Documenting China: The New Documentary Movement, Writing and What It Obscures, Academic・Media and Publicity and Dislocation：Narrative of China and Visual Politics in the Post-Cold War Era. She also contributed to the book The New Chinese Documentary Film Movement: For the Public Record.

Introduction “The End of the Age of Microblogs”：New Media and Contemporary Chinese Politics.- Violence, Terrorism and the Marketization of (New) Media.- Do “democratic” business and its future belong to digital commerce empires?.- “Human is the sum of all data”: The Labor Theory of Value and “Re-Proletarianization”.- Politically Ceiling or Lifeline?.- Whom to blame for the death of news: Advertisement and journalism.- The “Socialization” of Media and the new “Enclosure Movement”: Platform monopoly and hegemony.- The Paradox of mainstream media: “Mass line” and marketization of public opinions.- New Media’s Arena: Macroscopic-Policies’ Contest, or a Win-Win Result?.- Conclusion, “Archaeologies of the Future” in New Media Era.