Business Strategy Game Player's Package V7.20 (Manual, Download Code Sticker & CD) - Arthur Thompson Jr, Gregory Stappenbeck

Business Strategy Game Player's Package V7.20 (Manual, Download Code Sticker & CD)

Media-Kombination
2002 | 7th edition
McGraw-Hill Professional
978-0-07-122657-8 (ISBN)
40,85 inkl. MwSt
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Helps students learn from working with the numbers, exploring options, and trying to unite production, marketing, finance, and human resource decisions into a coherent strategy. This book enables students understand how the functional pieces of a business fit together and provides them with a capstone experience in decision-making.
The Business Strategy Game is the #1 selling computer simulation in the strategic management market. It is the single best exercise available for helping students understand how the functional pieces of a business fit together and for providing students with a capstone experience in decision-making. The exercise of running a simulated company in a competitive market setting helps students develop better decision-making judgment and improves their skills in evaluating market and competitive conditions and responding to changes that are occurring. The BSG helps students learn from working with the numbers, exploring options, and trying to unite production, marketing, finance, and human resource decisions into a coherent strategy.

Arthur A. Thompson, Jr., earned his B.S and Ph.D. degrees in economics from The University of Tennessee, spent three years on the economics faculty at Virginia Tech, and served on the faculty of The University of Alabama's College of Commerce and Business Administration for 24 years. In 1974 and again in 1982, Dr. Thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School.His areas of specialization are business strategy, competition and market analysis, and the economics of business enterprises. In addition to publishing over 30 articles in some 25 different professional and trade publications, he has authored or co-authored five textbooks and six computer-based simulation exercises. His textbooks and strategy simulations have been used at well over 1,000 college and university campuses worldwide. Dr. Thompson spends much of his off-campus time giving presentations, putting on management development programs, working with companies, and helping operate a business simulation enterprise in which he is a major partner. Dr.Thompson and his wife of 56 years have two daughters, two grandchildren, and a Yorkshire terrier. Greg Stappenbeck has worked with Art Thompson on Strat-Analyst, Strat-Tutor, and the Business Strategy Game. In addition to his studies in management and experience in programming, Greg has worked for a variety of companies as a consultant.

Section 1: The Industry and CompanySection 2: Obtaining and Running the Company ProgramSection 3: Competition and Demand ForecastsSection 4: Plant OperationsSection 5: Warehouse and Shipping OperationsSection 6: Sales and Marketing OperationsSection 7: Financing Company OperationsSection 8: Scoring Reports, Analysis Options, and Strategic PlansSection 9: Decision Making: Recommended ProceduresAppendix: Planning and Analysis Forms

Erscheint lt. Verlag 16.3.2002
Sprache englisch
Maße 203 x 254 mm
Gewicht 340 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-07-122657-5 / 0071226575
ISBN-13 978-0-07-122657-8 / 9780071226578
Zustand Neuware
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