From Networks to Netflix

Derek Johnson is Professor of Media and Cultural Studies in the Department of Communication Arts at the University of Wisconsin-Madison. His books include Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture as well as Media Franchising: Creative License and Collaboration in the Culture Industries. He is also the co-author of Television Goes to the Movies, and the co-editor of books including Point of Sale: Analyzing Media Retail.

Part 1: Introduction 1. Pluto TV: Channels, Portals, and the Changing Television Cosmos Part 2: Broadcast Legacies 2. ABC: Crisis, Risk, and the Logics of Change 3. The CW: Media Conglomerates in Partnership 4. PBS: Crowdsourcing Culture Since 1969 5. Telemundo: Telenovelas for the Twenty-First Century 6. TV Globo: Global Expansions and Cross-Media Convergence from Broadcast to Streaming 7. MeTV: Old Time TV’s Last Stand? Part 3: Cable and Satellite Survivors 8. NewsNation: Local Broadcasting, National Cable Channels, and the Evolution of WGN 9. Cartoon Network: Adult Swim and the Evolving Use of "Edge" 10. Nick Jr.: Shifting Conglomerate Strategies from Scheduling to Intellectual Property 11. Freeform: Shaking Off the Family Brand within a Conglomerate Family 12. Comedy Central: Trying to Grow Up by Getting Younger 13. Bravo: Branding, Fandom, and the Lifestyle Network 14. AMC: Story Sync and Frictionless Fandom 15. Starz: Distinction, Value, and Fandom in Premium TV 16. Playboy TV: Contradictions, Confusion, and Post-Network Pornography 17. El Rey: Latino Indie Auteur as Channel Identity Part 4: Streaming Ventures 18. Netflix: Streaming Channel Brands as Global Meaning Systems 19. YouTube: The Interface Between Television and Social Media Entertainment 20. iQIYI: China’s Internet Tigers Take Television 21. Amazon Prime Video: Scale, Complexity, and Television as Widget 22. The Roku Channel: Vertically Integrated Connected TV 23. OTV | Open Television: The Development Process 24. Revry: Making the Case for LGBTQ Channels 25. iROKOtv: Drama for the "Small-Small" Screen 26. Crunchyroll: Contested Authenticity in the Creation of Niche Brand Communities 27. Viki: Governing Transnational Fandom via Platforms 28. Twitch.tv: Tele-visualizing the Arcade Part 5: Television Plus 29. Hulu: Negotiating National and International Streaming 30. Hotstar: Reimagining Television Audiences in Digital India 31. Abema TV: Where Broadcasting and Streaming Collide 32. Mango TV: The Rise of a State-Controlled Entertainer 33. Disney+: Imagining Industrial Intertextuality 34. ESPN+: Subscribing to Diversity, Marginalizing Women’s Sports 35. Peacock: Network Heritage, Olympic Dreams, and the Transformation of NBC Sports 36. HBO Max: Media Conglomerates and the Organizational Logic of Streaming 37. Paramount+: "Peaking" Subscriber Interest in Legacy Television Franchises