The Value Flywheel Effect

David Anderson has been at the leading edge of the technology industry for twenty-five years. Starting as a Software Engineer in leading telecom companies (including Three, Nokia, and Ericsson), David moved to Liberty Mutual in 2007 and continued to drive technology change and raise engineering standards. As Director of Technology, David had exposure to a wide range of technologies and techniques covering Architecture, Software Development, Leadership, AI/Analytics, and Cyber-Security. David was involved in the early phases of Public Cloud adoption at Liberty Mutual in 2013 and continued to drive the change. Creating the Serverless-First strategy in 2016, he was able to achieve significant, multi-million-dollar business results, create a new, industry-leading engineering standard within Liberty Mutual and to lead a generation of architects to become cloud leaders in their own right. David is also a member of the Wardley Mapping community and has been involved in many efforts, discussions, and sessions/research groups to further this strategic approach. In 2021, David parted from Liberty Mutual to explore the serverless first journey across the industry and joined BazaarVoice as Technical Fellow. The Serverless Edge was formed to collate some of this thinking, and he continues to work with clients and partners to prove out the thinking in this book. Mark McCann is a Cloud Architect and leader focused on enabling organizations and their teams to rapidly deliver business value through well-architected, sustainable, serverless-first solutions. Mark joined Liberty Mutual as a graduate in 2000, enjoying a 21-year career rising to Senior Architect. Mark was heavily involved with Liberty Mutual's journey to the cloud, with a strong focus on adoption of serverless first, the well-architected framework, engineering excellence, and enabling teams to improve their time to value. Mark leverages Wardley Mapping to bring situational awareness to people, teams, and organizations, and to help them evolve and deliver sustainable, long-term value. Mark lives in Belfast, Ireland, writes for the The Serverless Edge, and can be found on Twitter @MarkMcCann and LinkedIn @markedwardmccann. Michael O'Reilly is a Software-Architect who specializes in arming organizations with the ability to develop ideas into world-class products by leveraging the capabilities of the modern cloud. Since 2005, Michael has devoted his career to enterprise application and service development. He was part of the team that led Liberty Mutual's foray into the world of e-commerce, building out their main online insurance product set. Being a progressive thinker, Michael became an active leader in Liberty Mutual's transition to the cloud. He has become specialized in leading teams and the C-suite into modern cloud product development through sustainable approaches and practices guided by serverless first and the well-architected framework. Michael continues to help organizations embrace the modern cloud as a Software Architect with Globalization Partners and as a contributor with The Serverless Edge.

Foreword by Adrian Cockcroft

Foreword by Simon Wardley

Introduction



Part I: Starting Our Journey

Chapter 1: The Flywheel Effect

Chapter 2: Practices and Principles of Mapping

Chapter 3: Illustration of the Value Flywheel in Action



Part II: Phase One - Purpose and Vision

Chapter 4: Finding Your North Start

Chapter 5: Obsess over Time to Value

Chapter 6: Map the Market Competition

Chapter 7: A Cloud Guru Case Study



Part III: Phase Two - Challenge and Landscape

Chapter 8: Environment for Success

Chapter 9: Socio-Technical View of the System

Chapter 10: Map Your Org Capability

Chapter 11: Workgrid Case Study



Part IV: Phase Three - Today's Next Best Action: Serverless

Chapter 12: The Serverless Edge

Chapter 13: Frictionless Dev Experience

Chapter 14: Map Your Solution

Chapter 15: Liberty Mutual Case Study



Part V: Phase Four - Long-Term Value

Chapter 16: Problem Prevention Culture through the Well-Architected Framework

Chapter 17: Future Trends and Sustainability

Chapter 18: Map the Emerging Value

Chapter 19: BBC Case Study



Conclusion



Bonus: 100 Day Plan

Afterward: History of the Authors and Mapping

Resources

Bibliography

Notes

Index

Acknowledgments

About the Authors