Consumer Behavior (eBook)

Complete essential reference for students and professionals, perfect for the college course and for those in business seeking to research and understand their customer's needs, wants, attitudes and behaviors - all of which will increase customer base, brand loyalty and sales. Author and communications professor Maria Siano, PhD (John Hopkins, Rutgers) masterfully crafted the most succinct and organized tool for the need to know aspects of consumer behavior in 6 digital pages. Designed so you can find the answers you need fast it also offers a broad view of the subject from start to finish that can connect the dots while studying, making it perfect as a refresher, or for the professional who wants to know more. At this price, being this handy, this grade boosting reference is a must have. 6 page digital reference guide includes: Overview PurposesHistoryCoreTypes of Consumer Data Understanding Customer Needs & WantsBig Data Collecting Consumer DataStoring Consumer DataMining & Analyzing Consumer DataUsing Consumer DataConsumer Value Adding Value to ConsumersCustomer Relationship Management (CRM)Meeting Customer ExpectationsConsumer PerceptionsCustomer RetentionCustomer SupportCustomer FeedbackCustomer TestimonialsConsumer Decision-Making Consumer Decision-Making ProcessFactors Affecting Consumer DecisionsPatterns & TrendsLevels of Consumer Decision-MakingMarketing & Branding MarketingBrandingPositioning & CompetitionMarketing MixPromotional StrategiesCross-Cultural MarketingSelling TechniquesLaws & Ethics Laws Regulating Consumer Data CollectionEthical Considerations