Global Competitiveness

Ten Things Thai Businesspeople Should Know

William Philip Wall (Autor)

Buch | Hardcover

97 Seiten

2022 | 1st ed. 2022
Springer Verlag, Singapore
978-981-16-7754-0 (ISBN)

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This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.

William Philip Wall has a Doctorate in Management Science with concentrations in strategic management and global competitive advantage. He has lectured at numerous universities around the world including the UAE, Myanmar, Thailand, and the USA.

Chapter 1: Global Competition – The Battlefield.- Chapter 2: Marketing – Position Yourself.- Chapter 3: Innovate – Generate and Evaluate.- Chapter 4: Using Information – Leverage Resource.- Chapter 5: Technology – Upgrade.- Chapter 6: Human Resources/Cross-Cultural Communication – Breed Success.- Chapter 7: Strategic Alliance - Strength in Numbers.- Chapter 8: Customer Service – Listen to What They Say.- Chapter 9: Implementation, Monitoring & Evaluation – Now What Do We Do?.- Chapter 10: Social Responsibility – Giving Something Back.

Erscheinungsdatum	07.01.2022
Zusatzinfo	1 Illustrations, color; 1 Illustrations, black and white; XIII, 97 p. 2 illus., 1 illus. in color.
Verlagsort	Singapore
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre
Schlagworte	Business competition strategies for Thailand • Business in Thailand • Lessons for Thai Business People • Marketing and positioning in Thailand • Thai Business Environment
ISBN-10	981-16-7754-9 / 9811677549
ISBN-13	978-981-16-7754-0 / 9789811677540
Zustand	Neuware