Impacts of Customer Relationship Management on Development of Corporations

(Autor)

Buch | Softcover
XV, 145 Seiten
2021 | 1st ed. 2021
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-35834-1 (ISBN)

Lese- und Medienproben

Impacts of Customer Relationship Management on Development of Corporations - Martin A. Moser
85,59 inkl. MwSt
The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.

About the author:Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Moedling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the University of Sopron.

Introduction.- Literature Review.- Methodology.- Empirical Studies.- Interpretation And Discussion Of Results.- Summary And Conclusion.- Bibliography.

Erscheinungsdatum
Reihe/Serie Gabler Theses
Zusatzinfo XV, 145 p. 36 illus.
Verlagsort Wiesbaden
Sprache englisch
Maße 148 x 210 mm
Gewicht 222 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Schlagworte Acceptance Criteria • Competitive Advantages • Customer Relationship Management (CRM) • Customer Satisfaction • increase in sales • Industry 4.0
ISBN-10 3-658-35834-3 / 3658358343
ISBN-13 978-3-658-35834-1 / 9783658358341
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich
wie man Menschen wirklich weiterbringt

von Svenja Hofert

Buch | Softcover (2024)
Vahlen (Verlag)
26,90
Erfolgreich durch modernes Management & Leadership

von Roman Stoi; Ralf Dillerup

Buch | Hardcover (2022)
Vahlen (Verlag)
59,00