Impacts of Customer Relationship Management on Development of Corporations
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-35834-1 (ISBN)
About the author:Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Moedling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the University of Sopron.
Introduction.- Literature Review.- Methodology.- Empirical Studies.- Interpretation And Discussion Of Results.- Summary And Conclusion.- Bibliography.
Erscheinungsdatum | 30.10.2021 |
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Reihe/Serie | Gabler Theses |
Zusatzinfo | XV, 145 p. 36 illus. |
Verlagsort | Wiesbaden |
Sprache | englisch |
Maße | 148 x 210 mm |
Gewicht | 222 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
Schlagworte | Acceptance Criteria • Competitive Advantages • Customer Relationship Management (CRM) • Customer Satisfaction • increase in sales • Industry 4.0 |
ISBN-10 | 3-658-35834-3 / 3658358343 |
ISBN-13 | 978-3-658-35834-1 / 9783658358341 |
Zustand | Neuware |
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