Handbook of Research on the Platform Economy and the Evolution of E-Commerce
Seiten
2021
IGI Global
978-1-6684-2246-5 (ISBN)
IGI Global
978-1-6684-2246-5 (ISBN)
In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.
Erscheint lt. Verlag | 15.10.2021 |
---|---|
Reihe/Serie | Advances in Electronic Commerce |
Verlagsort | Hershey |
Sprache | englisch |
Maße | 216 x 279 mm |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 1-6684-2246-8 / 1668422468 |
ISBN-13 | 978-1-6684-2246-5 / 9781668422465 |
Zustand | Neuware |
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