Nation Branding in Europe -

Nation Branding in Europe

João Freire (Herausgeber)

Buch | Softcover
110 Seiten
2023
Routledge (Verlag)
978-0-367-54014-2 (ISBN)
24,90 inkl. MwSt
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.

Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives.

Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.

João Freire is Professor at Ipam/Universidade Europeia, Portugal, and a researcher at ICNOVA in Lisbon, Portugal.

1. Introduction 2. Germany 3. France 4. UK 5. Italy 6. Spain 7. Russia 8. Sweden 9. Poland 10. The Netherlands 11. Ireland 12. Portugal 13. Estonia

Erscheinungsdatum
Reihe/Serie Routledge Focus on Nation Branding
Zusatzinfo 2 Tables, black and white; 3 Line drawings, black and white; 3 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 138 x 216 mm
Gewicht 453 g
Themenwelt Reisen Reiseführer Europa
Sozialwissenschaften Soziologie Spezielle Soziologien
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Volkswirtschaftslehre
ISBN-10 0-367-54014-2 / 0367540142
ISBN-13 978-0-367-54014-2 / 9780367540142
Zustand Neuware
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