Corporate Communications In Restructuring Phases
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-34625-6 (ISBN)
Ulrich Gartner has been involved in international corporate communications for over 25 years. On the corporate and consulting side, he has provided communication support to numerous change processes, restructuring programs and location closings in several European countries. Since 2010 he has been the owner and managing director of Gartner Communications - Strategic Communication Consulting.
Significance of communication in restructuring.- Communication as a strategic management task.- Identify and understand external and internal reference groups.- Describe communication goals and strategies.- Create management structures, build infrastructure.- Develop communication content and instruments.- Actively control internal and external communication.
Erscheinungsdatum | 24.10.2021 |
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Zusatzinfo | XIII, 157 p. 8 illus. |
Verlagsort | Wiesbaden |
Sprache | englisch |
Maße | 148 x 210 mm |
Gewicht | 232 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
Schlagworte | building infrastructure • Communicating restructuring • Crisis communication • Developing communication tools • developing strategy • Ensuring employee motivation • External and internal communication • Finding communication channels • How do companies communicate in change processes? • How do I communicate a corporate change? • Identifying and addressing stakeholders • Identifying communication needs • Interaction internal/external communication • Proactive and reactive communication • Processes and infrastructureof communication • Public relations in crises • Staff reduction through restructuring |
ISBN-10 | 3-658-34625-6 / 3658346256 |
ISBN-13 | 978-3-658-34625-6 / 9783658346256 |
Zustand | Neuware |
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