The Digital Marketing Handbook

Simon Kingsnorth is a recognized digital marketing expert with over 20 years' industry experience. Based in Reading, UK, he was previously the Global Head of Digital Marketing at Citi Bank and has worked with leading brands including Vodafone, Direct Line Group and Google as well as on many successful start-up launches. A regular conference keynote speaker and contributor to industry publications, he is also the author of Digital Marketing Strategy, also published by Kogan Page.

Chapter - 01: How this book works;
Chapter - 02: Building a high-converting, beautiful website;
Chapter - 03: Optimizing your website to deliver top SEO results;
Chapter - 04: Managing paid search for cost-effective results;
Chapter - 05: Running display advertising that delivers brand value;
Chapter - 06: Managing affiliates and partnerships to deliver highly targeted leads;
Chapter - 07: Creating content that excites, informs and converts;
Chapter - 08: Delivering organic and paid social media that grows your brand;
Chapter - 09: Using analytics to interpret and optimize your results to maximize performance;
Chapter - 10: Automating your email and CRM plans to deliver compelling digital communications;
Chapter - 11: Using e-commerce and retail partners to scale your merchandizing;
Chapter - 12: Providing customer service that delivers high review scores and builds loyalty;

"This book is an essential tool for anyone running digital marketing campaigns. Full of great tips and practical guides, it should be on the desk of every marketer."

"Simon once again debunks the myth that digital marketing requires years of experience. He brings a level of simplicity and practicality that makes the trade accessible to all, which has to be a good thing."