Performance of Amazon during the Corona-Crisis and Dot-com Bubble. Corporate Strategy, Liquidity, Revenue and Profit (eBook)

Seminar paper from the year 2020 in the subject Business economics - Investment and Finance, grade: 1,3, University of Applied Sciences Augsburg, language: English, abstract: This paper will examine the corporate success of Amazon.com, Inc. in times of the dot-com bubble compared to its performance in times of the corona-crisis. The comparison of the company during these financial crises will include corporate strategy, the company’s liquidity, revenue and profit. It will also analyse stock prices and the performance on the stock market, as well as the number of employees and their compensation as indicators for its financial situation and the company’s success.

Looking at the global economy, it is clear to see that financial crises are occurring from time to time, challenging companies in many ways to innovate and find solutions and get through financially instable times with minimal losses. There are also different types of crises which are weakening especially certain economic sectors.

The internet-crisis and the corona-crisis both had an immense impact on the financial market and the business world. Considering these two crises which are very different, or almost contradictory to each other, it seems to be interesting to compare the performance of an internet company, which began as one of these dot-com startups during the internet crisis, but is still innovative and successful to this day, even during the corona crisis.