Meeting and Event Planning for Dummies

Susan Friedmann is President of The Tradeshow Coach, which works with national and international exhibitors planning trade shows and special events.

Introduction. Part I: Been to Any Good Meetings or Events Lately? Chapter 1: Gearing Up for Meetings and Events. Chapter 2: Strictly Business: Knowing Your Meeting Type. Chapter 3: The ABCs of Meeting Preparation. Chapter 4: Mixing Business with Pleasure: Events. Chapter 5: Bringing an Event to Life. Part II: It's All Show Business. Chapter 6: Get Me to the Meeting on Time. Chapter 7: Food for Thought. Chapter 8: Great Speakers, Great Impressions. Chapter 9: It's the Extras That Count. Chapter 10: Is the Grass Greener Overseas? Chapter 11: Lights, Camera, Action. Part III: No Guts, No Story. Chapter 12: Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety. Chapter 13: Working with Vendors. Chapter 14: Drinking Champagne on a Beer Budget. Part IV: Mission Possible: Building Bridges with Technology. Chapter 15: Making Meeting Technology Work for You. Chapter 16: This Phone's for You: Teleconferencing. Chapter 17: Videoconferencing Made Easy. Chapter 18: Holding Meetings Online. Part V: Exhibiting at Home and Abroad. Chapter 19: Planning for Gold: Exhibiting 101. Chapter 20: Strutting Your Stuff: Exhibiting 201. Chapter 21: Strutting Your Best Stuff Overseas: Exhibiting 301. Part VI: The Part of Tens. Chapter 22: Ten Alternatives to Meetings. Chapter 23: Ten Common Meeting Mistakes to Avoid. Chapter 24: Ten Top Negotiating Tactics. Part VII: Appendixes. Appendix A: Online Resources for Meeting and Event Planners. Appendix B: Checklist Heaven. Index.