Media Management
Lawrence Erlbaum Associates Inc (Verlag)
978-0-8058-0659-5 (ISBN)
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The book's goals are:
* to provide access to a seldom-used approach to discussing media management
* to supplement currently available materials concerning issues relevant to managing a media organization.
Practice in evaluative and descriptive analyses is provided, which seeks to suggest questions for individual research as well as more formal classroom debate and discussion. Original cases researched and written by the authors -- former managers and/or employees in media organizations -- are included throughout this volume.
George Sylvie received his PhD from the University of Texas, Austin where he is now Associate Professor in the Department of Journalism. Jan LeBlanc Wicks received her PhD from Michigan State University and is now a professor in the Journalism Department at the University of Arkansas. C. Ann Hollifield received her PhD from Ohio State and is now Associate Professor in the Grady College of Journalism and Mass Communication at the University of Georgia. Stephen Lacy received his PhD from the University of Texas, Austin and is now teaches Professor of Journalism at Michigan State University. Ardyth Broadrick Sohn received her PhD from Sourthern Illinois University and is a now Director of the Hank Greenspun School of Journalism and Media Studies at University of Nevada, Las Vegas.
Contents: Introduction. Decision Making. Structure of Media Organizations. Leadership and the Workforce. Motivation. Media Regulation and Self-Regulation. Market Analysis. Planning. Marketing and Research. Budgeting and Decision Making. Technology and the Future. Extended Case Studies.
Reihe/Serie | Routledge Communication Series |
---|---|
Verlagsort | Mahwah |
Sprache | englisch |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 0-8058-0659-8 / 0805806598 |
ISBN-13 | 978-0-8058-0659-5 / 9780805806595 |
Zustand | Neuware |
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