Rising Consumer Materialism
A Threat to Sustainable Happiness
Seiten
2021
Routledge (Verlag)
978-1-032-09612-4 (ISBN)
Routledge (Verlag)
978-1-032-09612-4 (ISBN)
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.
This study examines the pre-planned purchase process as the primary step towards sati
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society.
Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer’s social affiliations and subjective wellbeing.
Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
This study examines the pre-planned purchase process as the primary step towards sati
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society.
Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer’s social affiliations and subjective wellbeing.
Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
Afia Khalid is a PhD Scholar at the National College of Business Administration & Economics, Lahore, Pakistan. Faisal Qadeer is an Associate Professor and the Head of the Research Programme at Lahore Business School, University of Lahore, Pakistan.
Erscheinungsdatum | 01.07.2021 |
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Reihe/Serie | Routledge Focus on Business and Management |
Zusatzinfo | 5 Illustrations, black and white |
Verlagsort | London |
Sprache | englisch |
Maße | 138 x 216 mm |
Gewicht | 163 g |
Themenwelt | Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie |
Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen | |
ISBN-10 | 1-032-09612-8 / 1032096128 |
ISBN-13 | 978-1-032-09612-4 / 9781032096124 |
Zustand | Neuware |
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