Managing Business and Professional Communication
Pearson (Verlag)
978-0-205-33526-8 (ISBN)
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Tailoring communication theory to the unique demands of the business environment, this book goes beyond the traditonal business communication text's coverage to also include coverage of conflict styles, negotiation, managing organizational culture, helping with cultural diversity, dealing with difficult people, and managing communication style differences. The book prepares students for presentations in the workplace as well as for sales communication, customer-service communication, communication audits, briefing/report communication, and other previously overlooked areas that are vital for success in the modern workplace.
Preface.
I. FOUNDATIONS OF BUSINESS AND PROFESSIONAL COMMUNICATION.
1. Introducing Business and Professional Communication.
2. Managing Leadership Communication in Organizational Cultures.
II. INTERPERSONAL COMMUNICATION IN BUSINESS AND PROFESSIONAL COMMUNICATION.
3. Managing Interpersonal Communication in the Workplace.
4. Managing Nonverbal Communication in the Workplace.
5. Managing Conflict Communication in the Workplace.
6. Managing Communicating with Cultural Diversity in the Workplace.
7. Managing Communication with Customers and Clients.
III. SMALL GROUPS AND TEAMS IN BUSINESS AND PROFESSIONAL COMMUNICATION.
8. Managing Communication in Small Groups and Teams.
9. Managing to Build Communication Teams in the Workplace.
10. Managing Interview Communication in Business and the Professions.
IV. BUSINESS AND PROFESSIONAL COMMUNICATION PRESENTATIONS.
11. Managing Foundations for Public Presentations.
12. Managing Communication Presentational Skills in Business and the Professions.
13. Managing Informative Presentations in Business and Professional Communication.
14. Managing Persuasive Presentations in Business and Professional Communication.
15. Managing Sales Presentations in Business and the Professions.
Epilogue: What Can I Do with a Communication Major?
APPENDICES.
Appendix A. Managing Listening in Business and Professional Contexts.
Appendix B. Managing and Assessing Communication Style in Organizations.
Appendix C. Changing Organizational Cultures.
Appendix D. Networking in Organizational Cultures.
Appendix E. Conducting Brief Communication Audits in Business and Professional Contexts.
Appendix F. Sample Speech Evaluations.
Glossary.
| Erscheint lt. Verlag | 23.2.2004 |
|---|---|
| Sprache | englisch |
| Maße | 191 x 232 mm |
| Gewicht | 762 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-205-33526-8 / 0205335268 |
| ISBN-13 | 978-0-205-33526-8 / 9780205335268 |
| Zustand | Neuware |
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