Conference Proceedings Trends in Business Communication 2020

The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketin

Leadership communication with multiple managers and its influence on internal integration of different functional areas.- The effect of culture on sustainable consumer behavior in Spain and Germany - a suggestion for a culturally sensitive Communication Management.- Project communication as a key function in agile organization forms - An analysis using the Wellenreiter Organization as an example.- Social media as an aid to export and early stage internationalization: A literature review.- Changes in internal communications through the "home office" working model.- Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies.- Blurring the lines: How Social Media Managers transform Business Communication.- Current Status of Corporate e-learning in Austrian ATX Companies and its Implications - a Qualitative Analysis.- The Annual Shareholder Meeting in Austria in times of the COVID-19 pandemic.