Researching Business and Management

HARVEY MAYLOR is Lecturer at the School of Management, University of Bath, UK. He is also the author of Project Management, 2nd edition (Pearson). KATE BLACKMON is Lecturer in Operations Management at the Said Business School, Oxford, UK. She has previously worked at the University of Bath School of Management, the London Business School, and the International Institute for Management Development (IMD) in Lausanne, Switzerland.

Preface to Lecturers Preface to Students Introduction PART I: DEFINING YOUR RESEARCH What is Business and Management Research? An Introduction to the Research Process How Do I Manage the Research Process? A Systematic Approach to Project Management What Should I Study? Generating and Clarifying Ideas for your Research Project How Do I Find Information? Using the Library and Internet as Knowledge Resources PART II: DESIGNING YOUR RESEARCH Scientist or Ethnographer? Two Models for Designing and Doing Research Quantitative Research Designs: Using Scientific Methods for Social Measurement Designing Qualitative Research: Using Ethnographic Methods for Uncovering Social Meaning Case Studies and Multi-method Design: Integrating Quantitative and Qualitative Research PART III: DOING YOUR RESEARCH Doing Field Research: Practical and Ethical Considerations for Conducting Research Analysing Quantitative Data: Using Simple Statistics Advanced Quantitative Analysis: Multivariate Analysis Analysing Qualitative Data: Interpreting Interview and Observational Data PART IV: DESCRIBING YOUR RESEARCH Answering Your Research Questions: Interpreting Your Findings and Making Recommendations Describing Your Research: Writing Up Your Project Report Closing the Loop: Reflecting On and Learning From Your Research Bibliography