Setting up a Successful Photography Business

Lisa Pritchard has been working with and advising professional photographers for more than two decades. Starting her career at a well known photo library, she went on to establish herself as one of the UK's leading photographers agents and stills producers, setting up her own agency, LPA ( Lisa Pritchard Agency) in 2001. Lisa is a frequent guest speaker at photography colleges and seminars, a regular judge of photography competitions and a well known contributor to the trade press. More information can be found on her at www.lisapritchard.com.

1 So, you want to set up your own photography business? 2 Who buys photography? 3 What sort of photographer are you? 4 The learning curve, 5 Making the leap: the transition to becoming a professional photographer, 6 Business basics, 7 Marketing and promotion, 8 Agents, agencies, libraries and galleries, 9 Pricing photography, 10 Producing a photoshoot, 11 Tips from the top: professionals’ advice for success, Contributing photographers.